a versão do mcdonalds (como eles são bonzinhos...):


McDonald's Press Release 03/02/2004

McDonald's Media Response to Core Menu and Super Sizing

McDonald’s is focused on delivering an exceptional customer experience that includes a consistent and relevant menu, with a range of choices that support a balanced lifestyle.

To achieve this, we will have a national core menu in all US restaurants by the end of 2004. This core menu, which has been under development since 2002, simplifies our menu and restaurant operations, and provides a balance of choices for our customers. A component of this overall simplification, menu and balanced lifestyle strategy is the ongoing phase-out of the Super Size fry and the Super Size drink options (the drink size will only be available as a promotional option).

Our U.S. core menu was developed in 2002 and tested and finalized in 2003. Implementation began the first of January and we anticipate it will be completed by the end of 2004.